AR |Mixed Reality

What is AR?

PTC’s Augmented Reality (AR) solutions, Vuforia, enable organisations to create powerful interactive content and improve customer buying journeys. Designers, developers, and merchants can project virtual 3D models into their physical spaces. They can view their designs in real-time and in scale for fast, actionable feedback. Bringing together the digital, physical, and human worlds can help companies create more compelling marketing materials. This enables consumers to virtually engage with products in 3D before they buy, or enhance physical products with interactive games and complementary apps.


What is Mixed Reality?

Mixed reality is the result of blending the physical world with the digital world. Mixed reality is the next evolution in human, computer, and environment interaction thus proving that before now were restricted to our imaginations. It is made possible by advancements in computer vision, graphical processing power, display technology, and input systems.

Vuforia Tools

Vuforia Expert Capture

Turn expertise into shareable guidance. Onboard workers faster and increase efficiency. Use Vuforia Expert Capture to upskill your workforce.


Vuforia Studio

Vuforia Studio users can leverage the richness of 3D and the insights from IoT to deliver compelling augmented reality experiences. This will help improve efficiencies, build better products and enable safer, more productive workers. Author and publish scalable AR experiences that transform manufacturing, service and training processes. You won’t need extensive programming or costly custom designers.


Vuforia Chalk

Vuforia Chalk brings your technicians and experts together to solve problems faster & more effectively. Power your people with AR Remote Assistance.

Vuforia Engine

This is a software platform for creating Augmented Reality apps. Developers can easily add advanced computer vision functionality to any application. This allows it to recognise images and objects, and interact with spaces in the real world.